Building Things That Matter
I'm Flemming Goldbach. Products, teams, ideas, experiments - what drives me is seeing something real come out of good thinking and good people.
My Journey
From Software Engineer & Consultant to Leadership (1998-2013)
Starting as a systems consultant at Capgemini, I quickly discovered my passion for bridging technology and business needs. Through roles at CIBER, ProActive, and Capgemini, I honed my skills in enterprise architecture, business development and leading and empowering people.
Evolution to Chief Product & Technology Officer (2013-2024)
As VP of Product & Engineering at Wizdom (now Omnia) and later as Chief Product Officer & Head of Engineering at Zensai (LMS365), I led teams that scaled SaaS products to millions of users. At Zensai, we grew from 2 to €25M+ ARR, serving over 3,000 customers worldwide. This is also where I first introduced AI into a product.
The AI-Native Product Organization (2024-Present)
After more than a decade leading product and engineering organizations, one question has taken up more and more of my attention:
How should we redesign product organizations when AI fundamentally changes the economics of creating products?
I advise founders, leadership teams and boards on product strategy, product operating models and organizational design, and on what it takes to build a product organization that is AI-native in how it works.
I also build things myself, to test these ideas in practice. One of them is Work2gether AI a live AI product I built and run. Fieldwork collects what I've built and what each piece taught me.
For me, AI is a transformative technology that fundamentally changes how products are created and evolved, how organizations learn, and how leadership teams make decisions.
What I Care About
I've spent most of my career building products and the organizations around them. Over time, the part I've come to care most about is execution: getting product, engineering and the commercial side to agree on priorities, giving teams clear ownership, and keeping that working as the company grows.
AI adds a new question to this. It changes what we can build, and it changes how the work itself can be organized. I want to understand that from the inside, which is why I keep building things myself alongside the advisory work.
If you're thinking about some of the same questions, get in touch.